NOTCO 100 NAMES
What do you do when one of the biggest players of the food industry uses your name?
Call your lawyers? Call your mom? We decided to give them a creative help.
Call your lawyers? Call your mom? We decided to give them a creative help.
NotAgency
Copywriter: Fermin Arguiz, Kiko Borger
Art Director: Fermin Arguiz, Trini Franco
Creative Director: Kiko Borger
Content: Mariana Infantozzi, Macarena MerloWhen Danone’s plant-based line Alpro used “Shhh, this is NotMilk” as the name of their plant-based milk, NotCo responded in a unusual way. Instead of complaining or just putting a law sue, we created different options for them. Actually, 100 ones. And invited consumers to do come up with more.
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