KIKO BORGER 
CREATIVE DIRECTOR/COPYWRITER
SP BR



 

CALOI LITERS




During the Truckers strike in Brazil, fuel prices went up to 5 "reais" per liter.
As cars formed big lines around gas stations to get this expensive and rare item,
we converted Caloi bike prices into gasoline liters.

Tribal DDB


Copywriter: Kiko Borger
Art Director: Felipe Revite
Creative Director: James Scavone
& Carlos Fonseca