COCA-COLA ALPHABET
In a time where the world reallly needs some good vibes, we gave the creator's generation a new tool to express themselves. Integrated campaign aired in 2021 in more than 40 countries over latin and north america.
Wunderman Thompson
Copywriter: Yannis Theodori, Kiko Borger
Art Director: Hugo Luquetti, João Mendes
Creative Director: Gabriel Sotero, Murilo Melo & Keka Morelle
Director: Marina Vancini, Daniel Cirati & Felipe Mansur
Photography: Maltchique
Case study: