︎
KIKO BORGER 
CREATIVE DIRECTOR/COPYWRITER
SP BR

 

#DON'TFORGETMYCALOI




"Don't forget my Caloi" was the catchphrase kids used to ask for bikes at Christmas, in one of the most famous ad campaigns of the 80's in Brazil. Now, it comes back as a request for safety in traffic.

Tribal DDB


Copywriter: Kiko Borger
Art Director: Felipe Revite
Creative Director: James Scavone, Adriano Abdalla 
& Carlos Fonseca

Director: Cego








































We created an interactive OOH using STRAVA data,
which show cyclists around in real time.
















We also invited other brands to enter the campaign in an open letter the newspaper,
transforming our phrase in an open source taglinge
Running on Cargo