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KIKO BORGER 
CREATIVE DIRECTOR/COPYWRITER
SP BR

 

GENERA MOTHER'S DAY




Adopted kids want to know about their connections with their biologycal parents, right? Maybe, but in this experiment for Genera Genetics Lab, we proposed a different angle: what does adoptive daugther and mother's DNA have in common?

Wunderman Thompson


Copywriter: Kiko Borger, Adriano Sato
Art Director: Raul Lima, Lucas Buled
Creative Director: Keka Morelle, Gabriel Sotero & Murilo Melo



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