TRAMONTINA BBQ
Barbecue in Brazil is all about meat, rules and traditions. As the world goes towards inclusion, diversity has got to go on the grill. It took Tramontina, the biggest barbecue ware manufacturer in Brazil, to start talking about it.
Wundernan Thompson
Copywriter: Kiko Borger
Art Director: João Mendes
Creative Director: Gabriel Sotero, Murilo Melo & Keka Morelle
Director: Manimou
After launching this fresh point of view to a tradtiotional category, it was time to reinterpret one of BBQ's main visual icons: charkoal packs.
