TRILOGEELY
In a market crowded with new car brands, Geely needed to build credibility. So, instead of creating one campaign with a celebrity, we transformed a celebrity family into our brand ambassadors through a single narrative across multiple content pieces and touchpoints.
DRUM Brasil
Creative Directors: Andre Havt, Kiko Borger
Creative Team: Andre Havt, Kiko Borger, Marcelo Romko, Yumi Shimada, Mauricio Perussi
Director: Luís Mermet
Episode 1: EX5. Fernanda & Rodrigo
Episode 2: EX2. The boys' car?
Episode 2 - Spinoff: EX2. The boys finally get the car.
Episode 3: EX5 EM-i Super-hybrid. The journey of Rodrigo and Maria